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A Guud Start

Leon Jacobson left his career in real estate after feeling that something was missing. Having grown up in Dallas, Leon felt deeply about wanting to start a business that gave back to the local community and decided to pursue his passion of being a social entrepreneur. 

That idea became Guudwear. We are a socially inspired apparel company that works to help those most in need transition out of homelessness first in the Dallas area and then across the United States later this year. One of the ways we do this is by partnering with reputable nonprofits and donating 10% of our net profits from each apparel line to the different front-line charities. We also work with our production partner, Custom Ink, to donate clothing items to help families and kids that are facing hardships. 

Our new designs launching this summer will be designed by artists who are on the cusp of homelessness or experiencing tough times. We compensate each artist in order to help them get back on their feet. Now more than ever, we believe in not leaving any member of our communities behind.

Please join us in making a true impact and directly improving people’s lives. Remember to always #DoGuud.


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